Prevention
Prevention & precaution with Klo-Igel
Health communication that is actually seen.
We bring prevention to where it needs attention – directly into everyday life. With urinal inserts that remind people in a charming and unobtrusive way about important preventative care topics: from prostate cancer screening and cardiovascular health to general check-ups.
Klo-Igel turns quiet places into effective prevention channels.
Why preventative care communication often fails to get its way
Many men – especially those aged 45 or 50 and over – know that preventative care is important. Nevertheless, it is often postponed or ignored.
Traditional information channels such as newsletters, intranet articles or posters in the hallway are easily overlooked in everyday life.
Nobody looks away in the restroom.
Our urinal inserts are noticed precisely at the moment when people actually pause briefly. This attracts attention without being intrusive – and naturally brings sensitive topics to the forefront of awareness.
Furthermore, certain symptoms are visible at precisely this moment, ensuring the message arrives with absolute relevance!
A successful example: The NHS campaign in Great Britain
The British National Health Service (NHS) has demonstrated how effective this channel can be.
Under the motto "Blood in your pee? Contact your GP," over one million urinal inserts were placed in pubs and public toilets to raise awareness among men about the early detection of bladder and prostate cancer.
The result:
- Significantly more doctor visits in the 50+ age group.
- High media attention
- Sustainable awareness-raising for an often suppressed topic
Klo-Igel is bringing this concept to Germany – with professional design, relevant messaging, and texts that fit the environment. Whether in company headquarters, government offices, or public institutions – wherever men work, we can place important messages.
Why employers benefit from this
Healthy employees are the most important success factor for a company.
Targeted communication regarding preventative measures:
- strengthens awareness of preventative healthcare
- reduces absenteeism and long-term illnesses
- shows care and appreciation
- Strengthens employer branding and health culture
Klo-Igel offers companies the opportunity to address a sensitive topic in a positive way without effort – humorously, intelligently and effectively.
Messages that stick in your mind
We adapt each campaign to the environment.
The way people speak in a bank headquarters differs from how they speak in a workshop or a stadium.
Examples of prostate cancer screening:
- "Check earlier. Live longer."
- "It's just a trickle now? Get yourself checked out!"
- "Go to the doctor once a year – even if everything is okay."
- "Strong men go for preventative care."
- "If it's just a trickle: make an appointment with the doctor!"
Short, clear messages that stick – without distractions, but with impact.
This is how a prevention campaign with Klo-Igel works.
- Briefing: Which target group and which topic should be addressed?
- Text & Design: We develop suitable designs – also in co-branding with employers, health insurance companies or campaign partners.
- Production & Shipping: We deliver the urinal inserts ready to your locations.
- Display: The caretaker or facility team puts them out – done.
No additional effort, but a clearly visible contribution to health promotion.
Ideal for
- Companies and corporations with many employees
- Banks & Insurance Companies
- Public Institutions & Administrations
- Ministries & Health Insurance Funds
- Hospitals and health campaigns
Health begins with attention.
Let's work together to raise awareness among your employees, customers, or citizens about preventative healthcare.
With Klo-Igel, you place health communication where it is guaranteed to be noticed – attention-grabbing, friendly and effective.
👉 Request a free quote now at info@igel-service.com